Building a Pure Brand

When I joined the team at Haris Wellness, we set out to launch Safi, a skincare brand centered around all-natural ingredients and minimalist branding. With a focus on purity (Safi means "Pure" in Arabic), I worked closely with the product development team and graphic designer Brennan Sherrier to craft the brand identity, design packaging, and develop promotional materials that reflected the brand’s clean and natural ethos.